In dit hoofdstuk :
A good business plan is essential for mapping out how your business will look. If you have a well-argued assessment of all the aspects of your business, you will not be caught unawares. A good business plan provides answers to the following questions:
- What are you marketing and why?
- To whom?
- What is your plan of attack?
- What will it cost?
- What results will it have to deliver?
