The marketing plan

The marketing plan is part of the business plan.  

The marketing plan sets out the commercial formula you have developed for your company and the market in which you are to operate. This plan may be drawn up on the basis of the five Ps of the marketing plan:

1. Place
2. Product
3. Price
4. Promotion
5. Personnel 

Information about the market and the market sector is essential for you to assess the feasibility of your plans.