Brand protection

For brands
A strong brand is very important to an entrepreneur. Clients choose a certain brand because they are confident of its quality, for example. A brand can take different forms. Every symbol that helps to distinguish between the products or services of a business can be seen as a brand. It can be a brand in words or images or a combination of both. Colour, number and letter combinations, symbols and shapes can also be brands.

Filing
You can obtain exclusive rights to a brand by filing it with the Benelux-Bureau voor Tekeningen of Modellen (Benelux Trademarks Office). Anybody can file a brand. You can do it yourself or ask a specialized agency do it for you. New entrepreneurs with no experience of registering brands are advised to seek assistance from a specialist agent. These agents are legally specialized in the field of patents, brands and models.