Basic checklist on exporting to the Netherlands

Is there a market for my products?

On some occasions ready-made market information is available. If not, the Chamber of Commerce can put you in contact with organisations that conduct specific market research for your products.

You want to engage in export, target foreign markets. To what extent are your ideas feasible?

The export plan helps you to put things into perspective: the opportunities, possibilities and threats. Is your business ready to start exportingare you familiar with the rules and regulations you’ll be dealing with, and how will you approach the new market?

Does my product meet commercial and legal requirements?

You will have to take European legislation into account. For example: electrical products and toys must meet strict requirements (CE mark). These regulations concern safety, health, environmental and consumer protection. We recommend that you discuss these points with your Dutch buyer.

What are effective distribution channels for my product?

What route to take? Through importers, agents, distributors, wholesalers or directly to end consumer?

What promotion activities are effective for my product?

Trade fairs and exhibitions are common and effective promotion tools in the Netherlands. The Chamber of Commerce can often provide you with practical advice on effective promotion methods for your product in the Netherlands.

How can I find the right business partner?

The Chamber of Commerce can help you find business partners such as importers, agents, distributors or wholesalers. If you have very specific questions or require specialized support in finding the right business partner you will be referred to a commercial consultant.

Transport and packaging?

Is the existing packaging suitable for transport and does it meet market requirements? The Chamber of Commerce can put you in contact with specialized organisations.

VAT, customs and excise

The Dutch tax and Customs authorities distinguish between products stemming from either within or from outside the EU. Rules and regulations differ depending on the product. For more information contact the Chamber of Commerce.