Details
- Jaarbeurs Utrecht, Jaarbeursplein 6, 3521 AL Utrecht
- 13 November 2026, 11:00 - 18:00 and 14 November 2026, 09:30 - 16:30
- Free
The 2026 entrepreneur event
The KVK Ondernemersdagen (Entrepreneurs' Days) is the go-to free event for every entrepreneur. Whether you have a business idea, have just started out, want to grow your business, or have been running a business for years. During the KVK Ondernemersdagen you will find inspiration, practical knowledge, and advice tailored to your situation.
Programme
The programme is made up of interactive sessions, inspirational stories, and workshops on important and topical entrepreneurial themes. View all the (in Dutch) and put together your own programme.
Doors open on Friday 13 November at 12.00, with a pre-opening for registered students at 11.00. On Saturday 14 November, doors open at 09.30.
Why you should attend:
- A wide range of sessions on key business topics.
- Listen to honest and motivational stories from entrepreneurs.
- Talk to experts and business advisers who will answer your questions.
- Meet other entrepreneurs and expand your network.
- Discover useful tools and tips.
- Be inspired by the finalists of the KVK Innovation Top 100.
Who are the KVK Ondernemersdagen for?
The KVK Ondernemersdagen are of interest to:
- self-employed professionals, zzp'ers
- SMEs
- starting entrepreneurs
Come to the KVK Ondernemersdagen on 13 & 14 November 2026
Our speakers
Monica Westerveld
The ultimate customer relationship: from personalised notes to a loyalty programme
She started out in 2018 with a few hundred euros as start-up capital, and by 2025 the tally stood at more than 250,000 orders processed that year. Monica Westerveld is the founder of NOTBRANDED, ‘the go-to destination for jewellery in Europe and the UK’. Even with a successful multi-million business, Monica’s credo remains: “Building connections and fostering loyalty through a personal approach is key to becoming – and remaining – the established leader.” But how do you do that?
Tamara Couperus
The ultimate client: influencer or brand?
Tamara Couperus began her career managing artists, presenters, and entrepreneurs, including Anna Nooshin, Lizzy van der Ligt, and Miljuschka Witzenhausen. She now runs two businesses: Crocodile Agency, a creative agency that works for brands such as bol, Verkade, Bud, and Bar le Duc; and Bombers & Lemonade, which represents artists and talent. How did Tamara build up her businesses and manage to attract both major brands and talented individuals?
Bas Turk
Resilience in practice: TommyTomato's comeback
The story of Bas Turk, founder of TommyTomato, shows just how closely success and adversity are sometimes linked. Bas set up his business to help parents ensure their children had healthy lunches. But social entrepreneurship proved challenging, and the business faced tough times. Fortunately, Bas and his colleagues found support from many people and organisations. This meant TommyTomato could make a fresh start. A resilient entrepreneur shares his story at the KVK Ondernemersdagen.
Thijs Verheul
When stopping is the smartest innovation
Thijs Verheul is an entrepreneur and investor. He founded United Wardrobe, which grew to 4.5 million users and was acquired by Vinted. Thijs remains a proud shareholder to this day. Following the acquisition, he turned his attention to investing in and mentoring start-ups. In his work, he combines operational experience with a pragmatic approach. This is reflected in his start-up investment firm: “Hippy, hacker and hustler seed fund”
Fernando Halman
Voice as a business
Fernando Halman is more than just a radio presenter. He is an entrepreneur, a connector, and an inspiration. He has been presenting the morning show on FunX radio for 17 years and has won a Marconi Oeuvre Award for his work. As a voice-over artist and master of ceremonies, he is regularly sought after for his energetic presence and warm voice. He has turned his voice into a strong personal brand and demonstrates that authentic entrepreneurship is all about passion, courage, and the ability to move with the times, without losing sight of who you are.
Frank de Jonge
Navigating an uncertain world
Frank de Jonge bridges the worlds of public administration and entrepreneurship. He previously served as manager director at the Netherlands Enterprise Agency (RVO) and has recently taken up the post of director of the Amsterdam-Amstelland Safety Region. In addition, he decided to register as an entrepreneur with KVK. As both a senior civil servant and an entrepreneur, he combines administrative experience, strategic insight, and an entrepreneurial outlook.
Frequently asked questions
The KVK Ondernemersdagen are the go-to free event for entrepreneurs. During these days, KVK organises inspirational sessions, workshops, presentations, and knowledge-sharing sessions on a range of topics. These include growth and financing, starting a business, legislation, and so on. The aim is to support entrepreneurs by providing knowledge, inspiration, and networking opportunities.
The KVK Ondernemersdagen are meant for self-employed professionals (zzp'ers), SMEs, starting entrepreneurs, and people who want to start a business in the future.
This year the KVK Ondernemersdagen are held in Jaarbeurs , in hall 2 and 4.
No, you do not need to register or place for the sessions. You may attend any session you wish on the day. Please note, places are sometimes limited, so please arrive on time.
Yes, admission to the KVK Ondernemersdagen is gratis.
Check the full (in Dutch).
The presentations are crowded. Want to be sure of a place at your favourite presentation? Then register in time.
You will be able to find all the presentations on this page and put together your own programme.
Yes, of course. We organise special networking tables to make it easier to get to know other entrepreneurs and to network.
Yes, there are presentations including explaining the steps you should take when starting your business. There are also sessions on setting up and keeping your accounts, coming up with a catchy business name, and finding out more about how to attract and retain customers.
Business advisers from KVK will be present, as well as representatives from partners such as the Netherlands Tax Administration, Qredits, and the Entrepreneurs Soundboard (OKB).
Register for free to attend the event.
Yes, you may bring others with you. Please register these individuals so that they can receive their own admission tickets. This will allow them to check in more quickly at the entrance and register for sessions.
The Jaarbeurs has special to accommodate people with disabilities.
- There is plenty of space for disabled parking card holders at P4 (PDF in Dutch. Navigate to: Truus van Lierlaan, ). Please note that the pass holder of the parking card must be present.
- Wheelchair-accessible toilets are available at every exhibition and conference location.
- Some wheelchairs are available at the first aid post. Unfortunately, it is not possible to reserve a wheelchair. Do you have your own wheelchair? Then we recommend bringing it with you, if you can.
- Leashed assistance dogs are welcome.
We subtitle the inspiration sessions in Dutch, and you can follow them in other languages via an app on your own mobile phone, tablet, or other device. You will find the QR code for the app in the venue.
It is great that you are interested in entrepreneurship. You are certainly welcome. There is a special programme for school pupils and students on Friday from 11:00 to 13:00. Please tick the box on the registration form to indicate that you are a student, and you will receive information about this special programme.