KVK Trend Alert: number of fitness centres more than doubles in 9 years
Nearly 14,000 fitness centres across the Netherlands
- 14 October 2026
- 1 min
- Press articles
After a summer full of outdoor cafés, barbecues, and holidays, many Dutch people are keen to start exercising again. There are plenty of places to do so. KVK figures show that the number of fitness centres in the Netherlands has more than doubled over the past 9 years: from 6,738 in 2017 to 13,998 in 2026. This 108% growth can be seen throughout the Netherlands. Every province has more fitness centres than it did 9 years ago.
Most fitness centres in Noord-Holland
The province of Noord-Holland has by far the most fitness centres: 3,594. It is followed by Zuid-Holland (2,965) and Noord-Brabant (1,891).
Growth across all provinces
The growth in the number of fitness centres is evident in all provinces. Every province has more registered fitness centres than it did 9 years ago. The picture is clear: fitness centres are becoming increasingly popular throughout the Netherlands.
Top 3 fastest-growing provinces since 2017
Noord-Holland: +121% (from 1,624 to 3,594)
Zeeland: +119% (from 101 to 221)
Utrecht: +118% (from 562 to 1,224)
In addition to these 3 provinces, the number of fitness centres has also more than doubled in Drenthe (+110 per cent), Noord-Brabant (+108 per cent), and Gelderland (+107 per cent).
About KVK Trend Alert
KVK Trend Alert highlights notable trends based on figures from the Business Register. The figures are based on the number of registered branches with SBI code 93130 (fitness centre activities).