Video: How do I choose a good business name?

  • Edited 26 January 2026
  • 1 min
  • Starting
  • Rules and laws

How do I choose a good business name? Many entrepreneurs wonder what they need to watch out for when choosing a name that suits their business and will appeal to clients.

In this video KVK-presenters Max en Lisanne explain in 1 minute what the rules are and how to check if the name you want is available. Important to know:

  • No confusion with other businesses
  • No misleading customers
  • Do not use protected names or trademarks

Not sure if your name is free? Do the KVK Name Check. And read these tips.Â