Cancellation button required for online shops

  • KVK Editors
  • The basis
  • 17 March 2026
  • Edited 19 June 2026
  • 1 min
  • Managing and growing
  • Rules and laws

Since 19 June 2026, customers can cancel orders more easily. You need to have a clearly visible cancellation button on your online shop. This button allows customers to cancel their purchase or service fast and easily.

Make sure that there is an easy-to-find and clear button or link on your website or online platform.

To whom does this rule apply?

The rule applies to:

  • online shops that sell to
  • online services providers
  • businesses that sell via social media

Customers have several options for cancelling their orders. The cancellation button does not replace these. It is an additional, easier way to use the reflection period. 

10 basic rules for online sales

View the other rules you have to follow when you sell online. 

What requirements are there for the cancellation button?

You can decide for yourself what the button or link looks like, as long as it is clear and easy to find. If necessary, consult your website developer about the best place to position the button. Also explain to your customers how the button works.

The button takes customers to an online page where they can enter their details. Only ask for information you need to find the purchase in your system, such as an order number or address. Send a confirmation as soon as a customer has cancelled a purchase. In this confirmation, state which purchase has been cancelled, along with the date and time this took place. From that moment, the customer has 14 days to return the order.

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