Domain name checking and registration in Europe

When you start an online shop, choose a free domain name and register it immediately. Use words that customers will understand right away, such as 'baby clothes' or 'smartphone cases'. Do you mainly sell abroad? Then make sure your customers can easily read and pronounce your domain name. This prevents misunderstandings and saves you having to explain.

What is a domain name? 

A domain name is a unique address on the Internet. Your domain name is the name of your shop or website and the extension that follows it (the part after the full stop). Your domain name could be based on the products you sell, your own name, your company name, or your brand name. Rothconstruction.com or Gartermedia.eu, for instance, are sound domain names. 

The second part is the extension, the part after the dot. The extension indicates the country in which you sell your products or services. For example, .nl, .de or .fr. This part helps with findability in national search engines. So choose a combination that suits your target group.

Your domain name is not allowed to infringe on the trademark or trade name rights of another company. If you use another company’s brand name or trade name, you could potentially confuse your customers. Just imagine: if there were multiple construction companies named Roth in the same area and one company gets bad press, your customers will not be able to tell which Roth Construction is trustworthy and which one is not. 

Checking domain names 

You buy domain names from the organisation charged with managing domain names in the country in question. The same organisation will let you check whether the domain name you have in mind is still free. To check, use the WHOIS search on the website of the organisation that manages extensions.

If your chosen name already exists, you can buy or claim an existing domain name or choose a different extension. To find out how, read our article on what to do if your domain name has been taken. 

Registering your domain name 

Stichting Internet Domeinregistratie Nederland (SIDN) sets out domain names in the Netherlands. A registrar takes care of registering your domain name with the organisation that manages domain names. A registrar is also known as a hosting provider. This is a business that offers internet services. Dutch registrars often also register domain names abroad. The costs depend on the duration of your registration and the associated services you purchase from a provider, such as web hosting.

Domain name fraud 

Business owners are often targeted by domain name fraudsters. Scammers may use aggressive sales tactics to get you to register your domain name with another extension. Read our article on Domain name scams? Do not fall for them and protect yourself. 

Extension 

The extension is the part of a domain name that follows the full stop and is linked to what country and what audience you want to reach. With an extension like .nl or .be, you will mainly reach Dutch or Belgian customers. According to SIDN (in Dutch), customers are more likely to buy products from online shops with a domain extension that they are familiar with.

If you want to target a foreign market, register your website with a foreign domain extension to increase your findability on search engines like Google. 

Country–specific 

If you want to target one or more European countries, pick a country-specific domain extension such as .nl, .uk, or .de. Dutch hosting providers can help you set up domain names with non-Dutch extensions, too. 

You can also choose an international extension such as .com, .net, .eu or .org. 

.com 

Companies that operate in multiple countries usually give their online shop a domain name with the .com extension. This extension has an international appeal and is one of the most commonly registered extensions. 

All .com domain names are managed by an American company called VeriSign. Use the search bar on the website to check the availability of your domain name. In addition to information about availability, you will also get a list of other available domain names. Under 'Find a registrar‘, you can see a list of possible registrars to choose from based on your location. You do not have to meet specific requirements to register a .com domain: it is open to all. 

.net 

After .com domains, domain names with a .net extension are the most commonly registered domains worldwide. Originally, this domain extension was intended for international networks, but since the administrator of the .net extension has lifted these restrictions, both private citizens and companies can register .net domain names.

If .com is taken, a .net domain is a good alternative, because it gives you the same international visibility as .com. VeriSign manages the registration of domain names with a .net extension. 

.eu 

Companies that primarily operate in Europe often pick a .eu extension, because it lets them target multiple European countries at once. Domain names with an .eu extension will give your online shop a European look and feel.

The European Registry of Internet Domain Names (EURid) now manages all .eu domain names. Registering your domain name consists of 2 steps. First, visit the website and check the availability of your domain name. EURid will not give you a list of similar names that are available if your preferred name is already taken. Next, have an accredited registrar register your domain name. Both companies and private citizens can register a domain name. 

.org 

The .org extension was originally intended for non-profit organisations with a specific target audience. Many .com domain names have already been taken, and because of this scarcity, private citizens, commercial, and non-commercial businesses can now also register .org domain names. This extension is not tied to a specific country and can be used internationally. 

All .org domain names are managed by an American organisation called the Public Interest Registry (PIR). You can use ‘WHOIS LOOKUP’ to check the availability of your preferred domain name. You will still have to find an accredited registrar to register your domain name.