Currency exchange rates and your business

  • Sandra Visser-Meijer
  • Background
  • Edited 23 April 2026
  • 3 min
  • Managing and growing
  • International

Occasionally, suppliers offer products or services in another currency. In US Dollars, for example. Or your customers want to pay in a currency other than the euro. The price you pay for another currency is called the exchange rate. If this exchange rate rises or falls, it affects importers and exporters. Sometimes you pay or receive more or less money.

Currency in a country can be affected by economic sanctions, war, or bad macroeconomic data. Investors and the public may lose confidence in the economy and the currency. As a result, the stock market and the currency fluctuate.

This has consequences when you do business internationally. The exchange rate affects your price. If you do business outside the eurozone, your product or service can regularly become cheaper or more expensive. What does an exchange rate change mean when you export or import?

Consequences for importer and exporter

An increase or decrease in the exchange rate of one currency compared to another determines if importing or exporting becomes more or less favourable for you. 

Effects of exchange rate increase or decrease

For the importer, if the euro increases compared other currencies, the product becomes cheaper. If other currencies increase higher than the euro, the product becomes more expensive.

The opposite is true for the exporter. If the euro increases compared to other currencies, the product becomes more expensive. If other currencies increase compared to the euro, the product becomes cheaper.

Currency market

The currency market is always changing. You trade different currencies here. For example, the euro, US dollar, British pound, and Chinese renminbi. With one currency you buy another currency. Like buying US Dollars that you pay for with Euros. In the foreign exchange market, supply and demand of money come together. This creates the price of a particular currency. And this price is called the exchange rate.

Covering currency risk

You can have a currency risk when paying or getting paid in another currency. Does the exchange rate of the other currency fall? You as the exporter will receive less money. Does the exchange rate of the other currency rise? As an importer you will pay more money. This means even a small fluctuation will directly affect your profit or costs.

You can cover currency risks in various ways. For example, include a currency clause in your contract. In it you state that the price will fluctuate in line with the exchange rate at the time of payment. 

Do you, for example, do a lot of business with the United States? If so, you can also open a foreign currency account with your bank. You will then be able to receive and make payments directly in that currency. Always discuss with your bank to find out what suits your business best. Also look at the costs the bank charges for international payments.

How does an exchange rate work?

A strong euro means that the exchange rate of the euro is high compared to other currencies. A high euro exchange rate makes our products and services more expensive for foreign customers.

For importers, it works differently. As an importer, a high euro exchange rate  means you actually pay less for products from abroad.

Example importer

You negotiate with a Chinese supplier to buy a container of trousers worth €50,000. You agree with your supplier that you will pay in US dollars. The exchange rate of €1 expressed in US dollars at that time is:

€1 = $1.10, meaning €50,000 = $55,000

You place an order a month later. Meanwhile, the rate of the euro rose against the US dollar:

€1 = $1.20, meaning €50,000 = $60,000

You now pay more US dollars for the container of clothes. You include this cost when you calculate the cost price.

Example: exporter

You negotiate with an American customer about the sale of a product with a value of €100,000. The exchange rate of €1 expressed in US dollars at that time is:

€1 = $US 1.10, meaning €100,000 = $110,000. 

After a month you close the deal. During that month, the exchange rate of the euro increased against the US dollar, namely: 

€1 = $1.20, meaning €100,000 = $120,000. 

Your US customer must pay more US dollars for the purchase. Your product has become more expensive for them. 

No currency risks in the eurozone

Eurozone is the collective name for the countries of the EU whose currency is the euro. Trading with one of these countries is easy and attractive for a Dutch company. If you pay or are paid in euros, you do not have any currency risk.

Doing business outside the eurozone

Do you do business with countries outside the eurozone? Then the euro’s value against the other currency’s value determines if the import or export is cheaper or more expensive. The euro is also legal tender in countries outside the eurozone. Check with your foreign business partner if you can pay with the euro. This way you avoid any currency risk.

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