Importing toys, these are the rules
- Marcel Hoebink
- The basis
- 8 October 2021
- Edited 30 January 2024
- 7 min
- Managing and growing
Many toys in Dutch toy shops come from abroad. The Netherlands imports many gaming consoles, board game items, and plastic toys. China is by far the biggest exporter of toys to the Netherlands. In the EU Germany and Belgium are the largest suppliers within the EU.
Toys have to be safe. That is why there are product requirements. These depend on the material used and type of toy. Many toys are subject to mandatory CE marking. This article explains various product requirements and outlines other important issues when importing toys.
The European directive (2001/95/EC) on general product safety protects consumers from unsafe products. European producers and importers of products must provide information on the safety and health risks of their products. This is also mandatory for importers who import their products from outside the European Economic Area (EEA). In addition to requirements for general product safety, there are additional product requirements for toys.
Toys intended for children under the age of 14 must meet the mandatory safety requirements of Article 10 and Annex II of European Directive 2009/48/EC, the Toy Safety Directive. These requirements are linked to physical, mechanical, chemical, and electrical properties as well as flammability, hygiene, and radioactivity. Toys subject to this Directive need CE marking. These products then bear the CE mark.
On the website of the Netherlands Enterprise Agency (RVO) you can find the obligations of the Toy Safety Directive (in Dutch). For the manufacturer of the toy or its authorised representative, for importers of toys from outside the EU and for distributors importing toys from an EU country. Here you can also find a list of toys not covered by the directive. For example, playground equipment.
Electric and electronic toys
There are more European Directives that apply to toys, such as Directive 2011/65/EU, which is better known as the Restriction of Hazardous Substances Directive (RoHS II). RoHS (in Dutch) contains provisions limiting the use of hazardous substances in electrical and electronic equipment, such as electric toy trains. These products are also subject to mandatory CE marking, regardless of the age of the user.
Electric and electronic toys may also be subject to the following Directives requiring CE marking:
- EMC Electromagnetic Compatibility Directive 2014/30/EU
- Radio Equipment Directive 2014/53/EU
- Low Voltage Equipment Directive (2014/35/EU)
RVO provides more information (in Dutch) on these guidelines.
REACH: restrictions on chemicals
Toys may contain chemicals that are harmful to health. European REACH Regulation protects humans and the environment from the dangers of these substances. REACH bans or restricts the use or import of certain harmful chemicals in the EU. For example, there are rules on the presence of formaldehyde and azo colourings in textile toys. And for polycyclic aromatic hydrocarbons (PAHs) in playground equipment and plasticisers (phthalates) in toys. If you have questions about REACH, contact the REACH Helpdesk. The website Waarzitwatin (‘what contains what’) from VeiligheidNL and the National Institute for Public Health and the Environment (RIVM) provides information on the presence of chemicals in toys.
Batteries in toys
Batteries can be harmful if they leak chemical fluids. Or if a child accidentally puts a battery in its mouth and swallows it. That is why toys with batteries should have a battery holder that you only open with a screwdriver or coin. The batteries themselves are subject to European Directive (2006/66/EC). It aims to improve the separate collection and recycling of spent batteries and lead-acid batteries.
Are you putting electrical or electronic toys on the Dutch market for the first time? Then you have to comply with the European WEEE . This directive concerns the collection and processing of waste electrical and electronic equipment (WEEE). You register with Stichting (in Dutch) and report what electric or electronic toys you put on the market. Stichting OPEN Foundation collects the end-of-life products and takes care of their sorting and recycling. The organisation also does this for used batteries and lead-acid batteries in toys. You pay a waste management fee for this.
Websites with product requirements
The websites below provide additional information on product requirements for toys.
- Website of the Dutch Food and Consumer Product Safety Authority (NVWA, in Dutch).
- Find English information about product on Business.gov.nl.
- Website of the European Commission.
- European Commission's Access2Markets, 'Chemical products' (in Dutch), see section 'Restriction on the use of certain chemical substances in toys'.
- Access2Markets of the European Commission, page 'Machinery and technical products', see section 'Technical standards for toys'.
Do you import toys from countries outside the EEA? Or do you purchase toys within the EEA, but attach your own label or brand name to them? Then you are liable for damage caused by a defect in the toy. Make sure your toys comply with all requirements and rules. You can take out insurance against product liability.
Importing goods from EU countries
There is free movement of goods in the EU. You do not have to pay import duties when importing from another EU member state. You also do not have to submit an import declaration to the Customs Administration of the Netherlands. Your supplier will usually charge 0% VAT if you pass on your VAT identification number You calculate 21% Dutch VAT on the purchase and report it in your VAT return. Then you can usually deduct this VAT as input tax in the same return.
If you want to import, you will make arrangements with your foreign supplier about things like transport and payment. Started successfully with importing requires sufficient knowledge of the import process. The roadmap importing will guide you through this process. From market research to concluding a contract.
Importing goods from non-EU countries
When you import toys from a non-EU country, you have to file an import declaration with Dutch Customs. You can do this yourself or have a customs representative or forwarder do so on your behalf. Customs representatives will usually charge a fee for their services but will also advance any import duties and VAT that may be due.
You will also need an EORI number, a mandatory identification number for anyone dealing with Customs.
You might pay import duties when importing toys from a country outside the EU. You pay import duties on the customs value. This is the purchase price of your products plus transport and insurance costs up to the EU border or port of entry. For toys, the rate of import duty is between 0% and 4.7%. There are also toys for which you never pay import duty. For example, dolls' prams and electric trains. How much import duty you pay depends on the commodity code of the product you are importing.
Import duty rates are linked to the 10 -digit commodity code, or TARIC code, of the toy you are importing. These TARIC codes are derived from the 6-digit HS codes (Harmonised System codes), uniform codes used by customs worldwide for classifying products.
For a full overview of TARIC codes and the corresponding import duty rates, you can use the Tariff Manual published by Dutch Customs. Click on the ‘nomenclature’ tab, followed by ‘browse by nomenclature'. For toys, go to CHAPTER 95.
Commodity codes for most toys begin with the numbers 9503 and 9504. These high-level codes are for:
- 9503: Tricycles, scooters, pedal cars and similar wheeled toys; doll’s carriages; dolls; other toys; reduced-size (scale) models and similar recreational models, working or not; puzzles of all kinds.
- 9504: Video game consoles and machines, articles for funfair, table or parlour games, incl. pintables, billiards, special tables for casino games and automatic bowling alley equipment
Clicking on the sub-folders will eventually bring you to the ten-digit TARIC code of the toy you want to import and the corresponding import duty rate.
Our article ‘How much import duty do I have to pay’ has more information on how the Tariff Manual works. This article also explains how to look up import duties in the European Commission’s Access2Markets tool. Access2Markets also provides information on import regulations.
Trade agreements and lower import duties
Are there import duties on the toys you want to import? If you import directly from countries with which the EU has a trade agreement, you often pay less or no import duties for these products. This is called tariff preference. The toy must then be of preferential origin from the treaty country. This means that the toy was entirely made (or ‘wholly made’) in the treaty country or sufficiently processed there.
You prove the preferential origin with a preferential certificate or declaration of origin, such as a EUR.1 certificate, invoice declaration or certificate of origin. Which certificate or declaration of origin is required depends on the treaty country. Access2Markets lists countries with which the EU has a trade treaty.
No import duties due to tariff quotas
For some types of handmade toys, you have a non-preferential tariff quota on imports from certain countries. This means you can import these products duty-free within a certain period. This includes, for example, 'hand-made decorative dolls dressed in a folkloric manner characteristic of the country of origin' (taric code: 9503 00 21 10). The tariff quota is used on imports from several Asian and Central and South American countries. You can see whether there is a tariff quota (in Dutch) in the user tariff of the Dutch Customs.
The condition for import duty exemption is that you show a certificate of authenticity upon import. This is a special certificate for handicrafts or handmade products. Your supplier will request this certificate from the official body in its country.
Once the quantity within the tariff quota is reached, you pay import duties again from that moment on.
Paying VAT on imports
When importing toys, you pay 21% Dutch VAT. You may deduct this VAT in your VAT return as input VAT if you are entitled to a VAT deduction.
Do you regularly import from countries outside the EU? With an article 23 permit from the Tax Administration, you do not pay the VAT at the time of import. You may then reverse charge VAT to your VAT return. This way, you keep more money in cash.