How to write a strong pitch

Why make a pitch?

A pitch is intended to get your audience excited. A good pitch can help you attract new investors, clients or valuable contacts. With a good pitch, you’ll always have a talking point ready to convince people of the merits of your product or service.

How do you prepare your pitch?

You can prepare a pitch in 5 steps:

Step 1: Identify your target audience

Who is your audience and what matters to them? How much do they already know about your product or industry? Tailor your story accordingly. This will ensure your audience feels engaged.

Step 2: Back up your story

Gather evidence to support your story. This could include data, statistics and other key information. Use charts and infographics to clarify your message.

Step 3: Keep it short

A pitch is short and to the point. Know what you want to say and make sure you can convey that message in a maximum of three minutes. If you want to convince investors, aim for a maximum of five to ten minutes. You can always explain the details further later on.

Step 4: Prepare for questions

Once your audience has heard your pitch, they will hopefully want to know more. Think in advance about what questions your audience might have. Make sure you have an answer ready, as this will make you come across as knowledgeable.

Step 5: Do your research

Make sure you are well-informed about the market and sector in which you operate. This will help you answer questions after your pitch. Get important information with market research, industry research, the KVK Company Counter or the KVK Market scan (in Dutch).

Tips for a persuasive pitch

Finally, 3 tips for a convincing pitch:

1. Have a powerful opening

Grab your audience's attention right from the start. You can do this with a striking fact or a tantalising question. Make your audience curious about your story and briefly clarify what your pitch is about.

2. Tell a personal story

People remember stories better than dry facts. So make your pitch a personal story. Focus not on what you do, but on why you do what you do. Share your ideas, motivation, and passion. People are more likely to connect with a product or service they feel emotionally connected to.

3. Call to action 

Let your audience know what you expect from them. Do you want them to invest in your business? That they become customers? Or that they visit your website? End with a clear conclusion and a call to action. That way, your pitch will leave a lasting impression.

Super short: the elevator pitch

The elevator pitch is an extra short pitch. You can literally do it while standing in a lift with someone. Check the video below to see how Valerio practices his elevator pitch.