What else can you do?

Finding and retaining customers

If you’re looking to look for more customers, there are 2 ways to go about it.

• You can try to find customers you do not yet know. Selling your product this way is difficult, but it is certainly interesting. If you succeed, you will expand your target audience.
• You can get back in touch with someone who was previously a customer or who showed an interest.

Reaching customers online

Finding customers online is a must nowadays. As a self-employed professional you can, for example,  offer your services on a platform such as Werkspot. In some sectors, you might be more likely to use social media. Keep building your network and regularly share information on social media to get your followers interested in you and your product or service.

 Online advertising can also bring you success. You decide who you want to reach and even with a small budget, you can make a difference. has marketing been less important to you up until now? Then make a marketing plan for your business now. 

Increase prices

More customers means more money. But you can also increase your income in other ways. Take a look at your hourly rate. Have you adjusted it in recent years? Some entrepreneurs prefer not to. But it is not strange to recalculate your hourly rate every year. The circumstances in which you do business are always changing. Think of inflation, rising costs, legislation and your competitor's rates. You can also use price trends in the market.

Sometimes a price increase is necessary because it is unavoidable. Raw materials, packaging, petrol: just about everything you spend money on as an entrepreneur has become more expensive. If your costs increase due to inflation, you can also raise your prices. Experts say that customers often accept this as long as you explain clearly why you are becoming more expensive. 

Temporary job alongside your own business

If want to earn some extra money quickly, salaried employment alongside your work as a zzp’er may be the solution. With the extra income from a job, you can continue to do business.

The combination of a job with your own business may have tax implications. Look for a job with an employer who is not your client. Read what to look out for. And choose what is most beneficial for you.

KVK Advice team

Want to know more about increasing your price or reaching your customers online? Call the KVK Advice team 088 585 22 22.